Thursday, 10 December 2009

Marketing piece, draft 2.



What do you think?

Heading to Paris this Christmas? Be sure not to miss out on the most famous cabaret in the world, Le Moulin Rouge.
Paris is famous for cabarets and no trip to this beautiful, historic city is complete without seeing one. The show includes something for everyone. So skip the rest and head straight to the best!

The Moulin Rouge has been bringing shows to audiences from across the globe since 1889. Situated on Boulevard de Chlicy, in the Pigalle area of the city it is close to the beautiful area of Montmatre, home of the Sacre Coeur{Sacred Heart} basilica. As you wonder through these quaint, winding streets, you will see our famous red windmill standing tall at the base of the hill.
Famous for introducing the world to the French cancan, the Moulin Rouge prides itself on bringing you a show full of breathe takingley beautiful dancers, hand picked from all over the world, as well as acrobats and clowns. No less 1000 costumes of feathers, rhinestones and sequins all hand made in the best Parisian workshop. Not to mention the outstanding sets designed by Italian artists just for the show. 80 musicians and 60 singers also recorded the 69 songs included in the show especially.

The current production “Feerie” is now showing and tickets are selling fast! So to avoid disappointment book today to come along and see the show featuring the world-renowned French CanCan and you are guaranteed a night of top class entertainment.

There are performances throughout the year nightly at 21h and 23h and throughout the winter {November- march} on Sunday afternoons at 16h.

Why not join us our dinner and show package?

Dinner* at 19h, prepared by Laurent Tarridec, an award-winning chef. Entertainment while you dine by the Moulin Rouge orchestra and singers. Followed by the show at 21h.

Alternatively join us for our “champagne” show nightly at 23h.

*Menus vary in price.{A la carte also available}

Please see website for prices, full menu and booking information. Or visit our reservations desk situated in the theatre Foyer {Nearest metro Blanche}. Booking in advance is highly recommended as tickets on the door can not be guaranteed.

2 comments:

  1. Tara,
    What a great marketing piece. I thoroughly enjoyed reading it and have been lucky enough to watch the Moulin rouge live in Paris. I have to say it was a spectacular show and can relate to your beautiful description of it. “As you wonder through these quaint, winding streets, you will see our famous red windmill standing tall at the base of the hill”
    Even though you use descriptive vocabulary that is so eminent in a descriptive style of writing, I am still fully aware this piece is marketing and can distinguish this immediately. I found when writing my pieces, there was a thin line between marketing and descriptive but you have managed to use lovely descriptive words to sell the show, still keeping with the marketing style.
    I would have liked to see the words “Moulin rouge” stand out more. It is the name of the show you are selling so you do want this to stick in the readers mind and hit them from the start. A sentence I’m sure will stick in their minds is” So skip the rest and head straight to the best!” A simple but effective sentence used really well.
    Starting the piece with a question is very powerful and invites the reader in. Having said this, I feel that by asking the question” Heading to Paris this Christmas?” you may be limiting your response. If the reader does not want to go to the Moulin at Christmas they may not read on, what do you think?

    Look forward to your response

    Michelle

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  2. Hi Michelle,
    Glad you liked the piece.
    I agree with you on both points there, I could do with making more of the moulin rouge name.
    Also was thinking of changing the beginning and now you have mentioned it I will change it to "heading to Paris?". After all in Jan it will all be over!
    Thanks for your help.

    Tara.

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